Valentina and Roberta. In the heart of Poppi’s historic centre for 35 years, two women, two friends, two artisans whose lives have intertwined, and it’s fair to say, to build together a dream that has taken shape with the name ‘Diva Modacapelli’.
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At Claudia’s you can get all kinds of advice on colour, cut and also on trichology: “hair health – Claudia continues – is really the most important thing, so our advice always takes this into consideration: based on the type of hair we decide whether a treatment is needed or not”.
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Caterina tells us with sweetness and pride: “I am originally from Sicily, to be exact from Catania. I arrived in Florence when I was only two years old and, right from the start, I felt welcomed by the city. At the age of fourteen I began gaining experience at an important salon in Florence. At twenty, after six years of practice and daily commitment, I had already opened my shop! “. Her smile widens, her satisfaction is visible.
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In addition to the classic services such as cutting and colouring, here special attention is paid to detail. For example it is one of the few hairdressers where washing takes place both before the cut and after (to remove residues) ̶ and that is something to underline as the service seems obvious but instead is often not offered.
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Soon it’ll be 2022, what are the cuts on offer to keep up with the times? “I take elegance over flamboyance at all costs —Valentina tells me – so I prefer natural tones in strong and bright colours.”
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In reality the story started with Grandmother Meri, in 1949. She had a shop in Piancastagnaio. Natalia is the third generation but she arrived here after a long period of training in a school and salon in Florence. From dream to reality.
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