Rara avis in terris : European protection for the Black Rooster

According to the Consortium, the fame of the black rooster and the similarity with the coloured rooster could generate, in consumer perception, a link between the two brands, so much so that it could give an undue advantage to the Lazio company. A company that, for its part, emphasized the difference between the two roosters: while the black rooster is a collective brand and designates a series of red wines that come from Chianti, the coloured rooster is an individual brand relating to a Vermentino produced in Gallura, an area of ​​Sardinia which owes its name to the same bird. Asked to rule on the request for registration of the coloured rooster, the European Intellectual Property Office compared the two trademarks and, essentially agreeing with the arguments from Chianti, rejected it. As a result, the Lazio company asked the European Court to rule on the refusal of registration.

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The poetry of Vicchiomaggio

The Castle has been owned since 1964 by the Matta family, who in the 1980s began in the accommodation business with six apartments inside the castle. Currently there are 16 guestrooms, including those inside the castle and the suites in the rectory. Under the walls we find an enchanting swimming pool with a panoramic view over the valley, a delight for the eyes.

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The Mazzei Family, a visionary dynasty

The wine cellar visit is structured as a ‘wine experience’: technical, emotive, sophisticated. The goal is to experience it without predefined paths, passing through the vinification, the vat, the concept of working with gravitational flow. Finally, the curtain opens on the barriccaia, a theatrical scenography with details that condense into a refined show.

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