By Chiara Pietrella
In recent times, the landscape of alternative investments has seen the strong emergence of so-called passion assets, tangible assets capable of combining the pleasure of possession with solid financial performance. Among these, fine wine has established itself as one of the safest and most profitable, attracting the attention not only of collectors and experts, but also of investors looking for new forms of diversification.
Enoteca Vini di Toscana has been able to anticipate the times, structuring a wine investment model that promises an annual return of up to 10 percent. Montepulciano, the land of choice for the famous Vino Nobile, but in general the whole of Tuscany, represent the ideal setting for an operation of this type, having always been the driving forces of the world wine market thanks to denominations that enjoy consolidated prestige, such as Brunello di Montalcino and the renowned Supertuscans.
The Margheriti Group’s Enoteca has capitalized on this territorial heritage, transforming the deep knowledge of local producers and market dynamics into a consulting and asset management service linked to high-end wine. “The investment – explains Salvatore Finiello, sommelier and coordinator of all the group’s stores – is based on a fundamental economic principle: progressive scarcity in the face of a constantly increasing global demand. When an excellent vintage is placed on the market, the quantity of bottles available is limited and, over the years, consumption drastically reduces the supply, while the quality of the liquid enclosed in the glass improves thanks to natural aging”. This virtuous imbalance between supply and demand generates an increase in the value of the bottle that Enoteca Vini di Toscana quantifies in a range of between five and ten percent on average per year over a five-year time frame, at the end of which the investor can also choose to resell the wine to the Enoteca itself, which immediately undertakes to buy it back at five or ten percent more than the initial value.
“Our approach,” continues Finiello, “is based on three fundamental pillars: the rigorous selection of labels, perfect conservation and the safety of the cellar-vault. Our team constantly analyses the scores of international critics, the history of prices and the aging potential of the individual vintage. The strategy provides for a diversification of the portfolio that includes both the great Tuscan classics, such as Sassicaia, Ornellaia and Masseto, and a selected share of particular bottles such as Magnum and Jeroboam, but also old and very old reserves of legendary labels, such as Romanée Conti Grand Cru, champagne and French collectible wines, ensuring stability and thus maximizing opportunities for capital gains”.
“Our wine shop – adds Finiello – can guarantee such an offer of excellent labels not only because we select auctions and collectors in the sector, but also because the large companies always sell fine wines accompanied by a certain percentage of less important products, which we are able to market in our stores thanks to the constantly expanding group.
Another important aspect concerns the care of the product, also at the insurance level: the wine shop not only certifies the originality and conservation of its labels, but keeps them in a safe, healthy vault covered by all forms of guarantee”.
In short, Vini di Toscana does not limit itself to selling and storing bottles of excellence, but offers a structured and professional access to a fascinating and profitable form of investment. By combining the solidity of the Tuscan territory with a modern financial vision, the Margheriti group allows savers to transform their passion for wine into a concrete asset that generates real value and confirms, year after year, that time remains the best ally of great wines.
Info: Vini di Toscana / www.viniditoscana.com
Shops:
Montepulciano – Enoteca e Sede Centrale – SS 146 sud, 20 – tel. +39 0578778419
Montepulciano – Via di Gracciano nel Corso, 46 – tel. +39 0578 717566
Montepulciano – Borgo DiVino – Via dell’Opio, 2 – tel. +39 0578 070245
Cortona – Via Nazionale, 61 – tel. +39 0575 048390
Pienza – Corso Il Rossellino, 64 – tel. +39 0578 070278
Siena – Piazza del Campo – Via il Campo, 78/79/80/81 – tel. +39 0577554564
Siena – Via di Città, 17 – tel. +39 0577 050279
San Gimignano – Via San Matteo, 3 – tel. +39 0577559360
Arezzo – Corso Italia, 109 – tel. +39 0575434080
Firenze – Via Borgo Santi Apostoli, 12 R – tel. +39 055282989
Firenze Duomo – Piazza dell’olio, 3R – tel. +39 055 6148153
Bergamo – via Gombito, 34/C – Bergamo Alta – tel. +39 035 318155
