By our Editorial Staff
On June 3 and 4, 2026, EFFEDI Design organized a meeting/exhibition called CONNESSIONI, in the exclusive setting of the Loggia dei Lanari in the heart of the Perugian acropolis.
The initiative was based on the principle of promoting the Umbrian region both culturally and economically, with the collaboration of Sensing Umbria (Ritumainty Mondal) and Studio Viceversa (Vincenzo “Viceversa” Cerquiglini). The event combined an exhibition, a meeting, and networking between companies and institutions, with the aim of promoting the region.
The participation confirmed the positive feedback on the event. Over the course of the two days, the space was transformed into a forum for dialogue between the worlds of production, communication, and creativity, in which design was presented as a concrete and driving force for development.
The exhibition brought together the corporate brands designed by Effedi Design for its clients. Alongside the logos and corporate images, there were photographs and all the issues of the Valley Life magazine. The magazine itself “is one of the main vehicles dedicated to the implementation of this project, promoting economy, ethics, and culture of proximity,” said its editor, Dr. Simone Bandini, who was also present at the exhibition.
The combination of brands, images, and magazines showed how the construction of visual identity can affect the perception of companies and places. “Identity” itself is the heart of this meeting, the one that characterizes all the work on which the main features of communication are highlighted, in order to create a secure bridge between past, present, and future, without getting lost in the chaos of our times.
In a single environment, the visitor was able to observe concrete examples of coordinated communication applied to local businesses. “Connections” was also an opportunity to get to know each other, create new relationships, and share ideas.
We strongly believe that only through collaboration can there be objective feedback and great collective growth. The meeting with the companies, scheduled for the afternoon of June 4, was the central moment of the program. Here, the discussion focused on the role of communication, marketing, and design in the current economic context, with particular attention to the needs of Umbrian businesses.
The exhibition was also attended by Councilor Andrea Stafisso and Councilor Leonardo Varasano of the Municipality of Perugia, who emphasized the Administration’s interest in initiatives capable of connecting creatives, economic operators, and the local area, where visual design and local development proceed in close synergy.
We conclude with the firm belief that our region should not be seen only as a tourist destination, as if it were the only attraction – quite the opposite! It is precisely by rediscovering our habits and customs, codified over time, that we will be able to find the right keys to start any type of stable and lasting work.
Info: Visit www.valleylife.it or write to effedidesign@hotmail.com
