By Federico Donti


In 1980, the two young partners and friends Norbert Pernstich and Huber Maffei (originally from Trentino Aldo Adige), moved to our Umbrian countryside near Lake Trasimeno; more precisely in Paciano, in the town of Collazzone, to give life to their farm.



The place is ideal: located at a height of 280 meters above sea level, in a privileged position and kissed by the sun. The clayey soil – together with the microclimate of the area – contribute favourably to the qualitative growth of agricultural products.

“Our company lies in this borderland, is located on the slopes of the panoramic hills of the Municipality of Paciano, a medieval village recognized and awarded by the European Community as the ‘ideal village of Italy’ and which is also part of the Association of the ‘Most Beautiful Villages in Italy'”, they tell us.

In these first 26 hectares “La Saporita” was born. This is where the cultivation of wheat and corn began – until, overbearingly – the project of apple cultivation arrived, making use of the ‘South Tyrolean’ knowledge and experience.

Through the marketing of the most varied and valuable varieties of apples, the company has taken off and today, after forty years of bets and sacrifices, it can boast a total area of 50 hectares, grouped in a single body including 20 hectares of orchard, 14 hectares of vineyards, 6 hectares of olive groves.

The forward-looking prospect of ‘farm differentiation’ has allowed them to deal with other crops; Their products, without going through the consortia, go directly from the land to the consumer, through the direct point of sale on the farm. This is how we discover the assorted shop of 100 square meters.

In 2020 there is the takeover of the company set by the children Mark and Lisa.

Among their fundamental prerogatives are the scrupulous systems of ‘integrated agriculture’ that allow the customer to have genuine and safe fruit, without intermediaries, from the field to the table.

Integrated agriculture, in fact, is a practice of crop protection, which involves a drastic reduction in the use of pesticides, substances that are harmful to both humans and beneficial insects; This practice involves, for example, the inclusion of other natural predatory insects that are not harmful to crops, or the use of more resistant crop varieties and specific mechanical processing.

La Saporita is also a self-sufficient company in terms of electricity consumption and has a deep respect for the environment, with about 600 photovoltaic panels installed on the roof of the warehouses.

If you want to taste the local specialties, the excellence of Umbrian products and try the quality of agricultural productions, go and visit them directly on the farm and you will have the opportunity to appreciate in person what we have told you.

At La Saporita you will be welcomed and followed throughout the entire shopping experience, with sympathy and professionalism, with a fair and exhaustive explanation of the origin and cultivation of agricultural products.

Alternatively, you can find them in the many weekly markets of which we provide you with the calendar below:




Tavernelle | 8:00 – 12:30

Chiusi | 8:00 – 12:30


Monteleone | 8:00 – 12:30

Montegabbione | 8:00 – 12:30


Piegaro | 8:00 – 12:30

Fontignano | 14:00 – 15:20


Magione | 8:00 – 12:30

Ponte San Giovanni | 8:00 – 12:30

Sant’Arcangelo | 13:30 – 15:00


San Feliciano | 8:00 – 12:30

Bastia | 8:00 – 12:30


Piazzale Bove (Perugia) | 8:00 – 12:30

Pian di Massiano (Perugia) | 8:00 – 12:30

Castiglione del Lago | 8:00 – 12:30



Info: Azienda Agricola Collazzone “LA SAPORITA”

Località Collazzone, 20 – Paciano (PG)

Tel. +39.075.830312