By Claudia Stocchi
This spring issue of Valley Life is woven with a beautiful fil rouge made of anniversaries, stories, and milestones. It tells the stories of people, businesses, professionals, and artisans. Stories of those who work with passion, reach important goals, but also of those who are just starting out, opening a new venture, changing direction, evolving.
Within these pages you’ll find interviews, narratives, and emotions.
Some are celebrating significant anniversaries – like the Fattoria di Rimaggio, featured on the cover with its 120 years of history and five generations side by side, or the 50 years of Studio Estetico Suprema, founded by Carla and now carried forward by her daughter and long-standing collaborators. Then there are Silvia’s 40 years with her refined boutique Malizia Donna – Uomo, and the 20-year collaboration with AIC Toscana, beautifully shared in the moving interview with Dr. Elisa Spaghetti.
And then, there are dreams turning into projects, recent openings, and growing ideas — because to us, every story holds the same value: it’s a testimony of life, energy, and identity. With great excitement, new collaborations are also emerging among us, the editors of the various Valley Life editions, because we believe that sharing strengthens every message.
But this Spring 2025 is also special to me.
Twenty years ago, in May 2005, Stocchi Advertising was born. A small creative studio with big dreams and strong determination. Today, it’s a solid reality, made of authentic relationships, tailor-made projects, and clients who choose us for the heart we put into everything we do.
We’re also celebrating the 10th anniversary of Stocchigadget.it, our world of objects that speak, move, and tell your story. For the occasion, we’ve revamped the website stocchigadget.it, and very soon the brand-new version of stocchiadv.it, our historic site, will also be online, currently undergoing a full restyling.
And then… in June, my daughter Gaia is getting married,
in perfect Menabòh style.
A wedding where no outfit will be bought, but transformed. Gaia will wear my own wedding dress, and we — her parents, grandmothers, and uncle — will all wear vintage pieces reinterpreted for the occasion.
But that’s not all: Gaia’s friends, the entire female team of Menabòh, and even the photographer and videomaker, all chose not to buy new garments. Instead, they’ve relied on our creative transformation service to give new life to already-lived pieces.
A style choice, but also a gesture of love for the planet.
A story of sustainability, memory, and identity — one that you’ll see in the summer issue, through photos, videos, and a beautiful podcast Gaia is producing.
The future?
Still unwritten. But always with passion, enthusiasm, and that little bit of magic that makes every story unique.
Thank you to those who have believed in us all these years.
And to those who will choose us tomorrow.
For twenty years, I’ve told the stories and emotions of my clients.
“Today, I’ve decided to tell my own”.
Info: www.stocchiadv.it / www.stocchigadget.it