Edited by Chiara Petrella
In Tuscany, a land of vineyards, medieval villages and breathtaking views, a project that combines tradition, culture and passion is born: ‘Vini di Toscana’, a brand of the Margheriti Group and an authentic point of reference for lovers of good wine.
In Tuscany, wine is a tradition, a culture, a way of living and marking time and the seasons; but for some all this is declined into a real passion. This is the case of Alberto Margheriti, who has been able to wisely transfuse his great love into the “Vini di Toscana” brand, a chain of elegant and well-stocked wine bars that aim to tell and enhance the most authentic soul of our region.
His great knowledge of the sector has given rise to a network of places that are not just places of sale, but true temples of taste and wine culture. With over ten wine bars distributed in six symbolic cities of the region – Montepulciano, Pienza, Siena, Arezzo, Florence and San Gimignano – the brand stands as a crossroads where Tuscan wine excellences meet enthusiasts, curious and experts.
What makes the experience unique is the wise guidance of sommelier Salvatore Finiello, who personally coordinates and manages all the group’s stores. With professionalism and a contagious passion, Finiello takes the visitor on a sensory journey through the soul of wine shops, proudly presenting all the great names of Tuscan and Italian wine. Thematic tastings, exclusive events and moments of discussion thus become opportunities not only to discover prestigious labels, but also to approach this boundless and fascinating world with curiosity and pleasure.
“Quality is the founding principle, which wants to be and remain clear and essential”, explains Alberto Margheriti, when we go to meet him. “The wine shops offer a careful selection of the best brands, from the sacred of Italian oenology such as Solaia, Sassicaia, Tignanello, Ornellaia, Brunello di Montalcino, Nobile di Montepulciano and Chianti, to a wide range of biodynamic and organic wines, increasingly appreciated by those seeking authenticity and respect for the territory”.
But the variety does not stop at the labels. “You can choose from different formats,” he continues, “from the classic 750 ml bottles to the spectacular 1.5, 3, 5, 6 and 12 liter magnums, perfect as gift ideas or to embellish private collections.
“To complete the offer, in the Vini di Toscana wine shops we find grappa, Vin Santo, Franciacorta, champagne from the most prestigious wineries and a refined selection of Tuscan oils from organic cultivation. “Everything – continues Margheriti – is entrusted, in its practical management, to our sommelier, whom we pride ourselves on defining as a real ‘ambassador of taste’. Salvatore Finiello is more than an expert: he is the beating heart of our wine shops. With decades of experience, he has made wine dissemination a personal mission. His approach combines technical expertise, storytelling ability and an innate talent for engaging guests, conveying the history, aromas and soul of the wines he offers. His professional career has allowed him to get to know in depth not only the Tuscan food and wine heritage, but also the trends and new frontiers of conscious drinking”.
Valley Life: “In short, Vini di Toscana stands as a bridge between tradition and contemporaneity…”
Alberto Margheriti: “Absolutely. We do not want our wine shops to be seen as simple places of purchase, but also as spaces for meeting and culture, where tradition blends with modernity. In fact, each bottle tells a story, that of a grape variety, a family, a territory”. And – we add – it is precisely this ability to combine the past with the present that makes the brand an authentic ambassador of Made in Tuscany in the world. Whether it is a collector looking for rare labels, a tourist curious to take home a piece of Tuscany or a lover of good wine looking for new emotions, Vini di Toscana always offers an unforgettable experience.
Info: Vini di Toscana
Head Quarters & Warehouse, Strada per Chianciano, 20 – Montepulciano (Si)
Tel.: +39 0578 778419 / www.viniditoscana.com – viniditoscana@gmail.com
